You must have heard many people saying this “a picture is worth a thousand words”. With the growing use of visual-based social platforms such as Pinterest and Instagram, these statements have never been more true.
Furthermore, content curators are shifting to easy-to-follow visual content formats such as infographics to educate and engage audiences.
Research on visual communication has revealed that visuals are more memorable as compared to text, and pictures can help to understand text material easily.
Also, a study on online behavior has revealed that social media posts featuring images generate much higher engagement as compared to the posts without images.
The value of great infographics in the digital marketing world is pretty much clear. However, working with graphic designers can be time-consuming as well as expensive.
You can take help from an infographic maker online to design infographics from scratch, speedily, and easily.
And to help you get started, here are a few tips to create engaging infographics without any designing skills.
1. Keep a Focal Point
It’s really important to keep your visuals simple. If you have included a lot of elements in a single infographic. It can be complicated for readers to understand what’s going on.
You need to simplify your infographics by keeping a center image to focus on. You can include smaller images to support your infographic story, however, a strong focal point helps you to attract readers’ attention naturally.
Your focal point should be placed at the center of the visuals or one of the far ends.
2. Use Metaphors
Usually, the old way of visual storytelling is boring and monotonous. For instance, you are representing how different countries are selling a product. Then you can represent it as a horse race and each county can be shown by a horse. This approach can make your visuals interesting and easy to see comparisons.
3. Curb your Text
Infographics are a kind of Data visualization, which means you need to keep the reading part minimum. The human brain absorbs visual content 30 times faster as compared to the text articles. If you are creating infographics with a lot of text, then you need to rethink the plan.
Ask someone to look at your infographic without paying any attention to the text, and ask whether they were able to grasp the general concept.
They might not be able to explain in detail, but they should understand the core message you are trying to deliver.
4. Cite Sources
You need to mention your sources at the bottom of your infographic. People want to know the sources of your information and mentioning references at the button of your visuals will assure it.
This is particularly valid if you are beginning with content marketing and looking for ways to become popular. Don’t allow all your data searching efforts to go in vain; point the URLs from where you got the information.
5. Choose the Right Size
Vertical infographics work better as compared to the horizontal ones when it comes to sharing. It’s quite easy to scroll up and down rather than moving left and right.
However, the length of the infographic should not be very long. Readers will feel tired and irritated while scrolling down. Furthermore, keep your pixel below 1800.
The width of the infographic should not be very wide, as it will become difficult for readers to read from left to right.
6. Make it Shareable
It’s crucial to make your visuals shareable on social media sites if you want to get the most shares. You can achieve this by creating social sharing buttons and embed codes.
Furthermore, you should provide two separate versions of your infographics: first with the high-resolution full version, and the second one with a smaller snapshot image for social media feeds. And keep the size of the file below 1.5 MB for downloading.
Now that you understand the basic steps to create outstanding infographics, it’s time to get started. Think about the topic and title. Use online tools for a great starting point.
Discovering how to create an appealing infographic is a procedure that you might not nail from the first time. Just follow the above-mentioned tips and you will get better and faster with time.
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